Keeping and owning a cat can brings an absolute love and companionship to your life. Owning a feline friend can also relieve mental strain and improve your heart health. But keeping any pet, not only cat, can be very big challenge. The pets become part of your family and you just can’t leave them alone at home if the whole family have to go out of the house. They need someone to look after them, protect them and feed them. This is why the pets are always accompany the family on tours or family picnics and tours.

Let’s talk about the Cat, which is the most beautiful and adorable pet in most homes. These are groomed and trained to live in your house. This is a full time job initially until your cat is fully educated and trained. You need to take care of your cat in several ways. One is how the cat is trained to cohabit the house with you.

You will be surprised to know what indoor cats used before proper sand, clay balls and plastic litter boxes were invented. Have you ever wondered what indoor cats used before sterile clay balls and plastic litter boxes were invented? I am not wrong to imagine it was a box made out of back yard wood, filled with coarse sand brought from the outside.

In early 19th century, when the cars became more popular, and pet cats’ life was more unsafe outdoor, that people began to keep all cats indoors, and faced a challenge of keeping them safe and healthy and looked after them and started worrying about their poop and pee. This gave birth to an idea of keeping a litter box at home for their beloved cats. Some cat lovers before they started using clay sand, used sand, sawdust, dirt, ash, dried leaves and paper waste trying to recreate the outside world where their beloved cats normally did their business. In 1940 cat lovers started using clay for cat litter for the first time and this was by chance.

Edward Lowe, who had a business selling clay, sawdust and sand, helped his neighbor out by offering granulated clay for her litter box. Born in 1920 in St. Paul, Minnesota, Ed Lowe grew up in Cass County, Michigan. After his Navy duty, Ed returned to Cassopolis, Michigan, and joined his father’s company, which sold industrial absorbents, including sawdust and an absorbent clay called fuller’s earth. In 1947 Ed was approached by a neighbor mentioned above, who was tired of using ashes in her cat’s litter box and the resulting sooty paw prints. She asked for some sand, but Ed suggested clay instead. Soon the neighbor would use nothing else, noting that the clay was much more absorbent than sand and didn’t track all over the house. This cat lover actually wanted sand, but it was a cold winter and the sand in his possession was frozen solid. It worked wonderfully, clumping in the presence of moisture, and even deodorized the smell – a fantastic, unexpected win for an indoor cat bathroom.

After rave reviews from her and other neighbors, Lowe began marketing the material as Kitty Litter at pet shops and cat shows. Two years later, he left his father’s business and devoted himself to building demand for Kitty Litter. By the time he sold the clay division of Edward Lowe Industries (ELI) in 1990, the company had grown to about 600 employees and $165 million in annual sales.

Ed Lowe who invented Cat Litter Sand in 1947

 The popularity of Ed. Lowe’s product led to loads of litter sand product storming the pet litter sand global market. Several brands of litter sand, have been much more processed and unsuitable for the environment, and some, such as recycled newspaper litter, have been less. It’s important to know why some cat litters are more harmful to the environment than other.

The dilemma cat lovers face today is continued supply of the same sand that their cats get used to. Therefore, it is important that the cat uses the same sand over and over again other wise they get sick and they die. When interviewed, some cat lovers commented that that their cats have actually died because they did not get the same sand on continued basis. Therefore, it is very important that the cat lovers get the same sand on regular basis for their beloved cats.

Cat litter sand market share it is forecast to grow at a compound annual growth rate (CAGR) of 4 % on yearly basis and it is estimated that this business market will be USD 13.44 Bln by 2028.

The Cat Litter sand produced by Tradeworth International–Unicorn Cat Litter Sand– is backed by continuous supply. It is produced using natural mineral product highly hygienic and healthy for cats, protects your cats skin from getting damaged or infected, and other animals and birds become safe . Hygienically packed, Unicorn Cat Litter Sand is the first locally produced, sustainable litter sand of International quality :

• Clumps firmly ( not like conventional sands)
• Low Dust, because dusty sand is irritating
• Excellent Odor Control Traps and Neutralizes Odors
• Natural and Unscented
• No chemicals that are threat to animal’s skin
• Produced in Pakistan
• Regular& Continued Supply Guaranteed
• Best Quality that competes with any foreign/Imported Brands
• Available in Defence, Clifton,Gulshan, Nazimabad, UP area
• Export Quality
• Already well received by cat lovers and Pet Clinics in Karachi
• Highly recommended for domestic cats.